Have you ever wondered what needs to be arranged before a new TV show or series airs? Each of us will surely imagine the shooting itself, and then the news on TV screens. However, a comprehensive marketing campaign is an integral part of the whole process. From the creation of the logo and the overall visual identity of the show, to the preparation of TV spots and their versions for social media, ATL campaigns, radio spots, newspaper advertisements or magazine articles ... All of this is the responsibility of the TV Nova marketing department.
It is the joint work of an extensive team of graphic designers, copywriters, production, PR co-ordinators, directors, cameramen, photographers, editors, actors, composers, and many other professions. Then try to imagine the number of programmes (not only those that are already physically ready to broadcast, but also those that are created during the year), with a set of tasks and subtasks, and with individual deadlines. We get to the unimaginable amount of data that needs to be synchronized and prioritized so that the individual works follow each other, and thereby ensure the smooth running of all of the processes.
Artificial intelligence as a partner of the TV Nova marketing department
TV Nova’s marketing department was looking for an automated solution that would help key managers plan tasks for the preparatory phases of the campaign, and thereby clarify all of the ongoing processes of individual projects. After a thorough market analysis, they invited the virtual project assistant APUtime, whose algorithms are controlled by artificial intelligence, to collaborate.
APUtime – a reliable guide and helper
The APUtime Virtual Robotic Assistant is a fully automated project management solution. It is characterized by high efficiency and accuracy - just create tasks, and the assistant will find the fastest way to complete them. It does not matter the number of people in the team or the number of tasks - their volume can essentially be unlimited. The virtual assistant can evaluate at the very beginning whether the team is able to handle the amount of work in a given period. As a result, there will be no situation in which the team gets into a crisis situation caused by the excessive accumulation of urgent tasks.
Monitoring of deadlines and follow-up work
APUtime assigns individual tasks to the entire team. It then monitors all of the deadlines, including those that depend on the fulfilment of previous steps. Simply put, certain sub-steps must be completed by a specific date, because only after their completion can other follow-up activities be continued, with their own deadlines. It is a chain of numerous consecutive steps. When one is late, everything else can collapse like dominoes. But what if there is a change? Here, too, APUtime handles and ensures the automatic recalculation of follow-up activities.
Prompt responses to sudden changes
For example, the date of a programme may change. Can you imagine how much time it would take to complete all of the tasks and their sub-activities in such a large team, across departments? APUtime simply moves the specified project algorithms to other dates, and reschedules the work schedule for specific people. It then moves the activities with the highest priority to the first place.
Specific benefits of APUtime for TV Nova:
- Effective campaign planning, task prioritization, time management, and follow-up work schedules for all team members.
- A comprehensive view of the development of all projects. All sub-steps can be tracked at any time, and from anywhere.
- Flexible response to changes and efficient transfer of information to the entire team.
- Simple delegation of the pending task to another person, in case of incapacity for work, etc.
- Fast communication across departments.
- Easy process error detection: finding the cause and solution.
- History of all activities with specific data, such as time allowance, name of the researcher, shared documents, materials, notes, etc. even a few years back.